Whilst engineers may demand absolute specs for themselves, managers and marketers talking to actual customers speculatively need to have general rules of thumb....and Watts/cubic inch, as a rough guide, is a useful thing, even of absolute conditions aren't stated.
Generally speaking one needs a W/inch cubed figure to pull the customer in with,then when theyre in, adjust it as per the actual condicitons......if nothing was ever stated in the first place for power density, then the customer will never come to you.