refer
https://www.mhprofessional.com/downloads/products/0071612882/0071612882_chap01.pdf
https://www.techdesignforums.com/practice/technique/antenna-design-considerations
Receiving Antennas
A better receiving antenna can only come from three things:
1.) Reducing common mode noise. Common mode noise is from an antenna being electrically "wired", or connected, to noise sources. This occurs even if the connection is an indirect path we cannot easily understand. It is caused by poor antenna to feedpoint interface, a bad feedline or connection, or a poor antenna design.
2.) Altering and reducing near field coupling. If an antenna is near noise sources, or conductors radiating noise from noise sources some distance away, the near field response of an antenna can be important. The field impedance of an antenna, or the ratio of magnetic to electric fields, varies with distance and position with any antenna. There isn't any antenna that is purely electric or purely magnetic, and even if there was there is no noise source that is purely electric or magnetic. Some antennas, just through luck, might couple less to very close noise radiators. At a relatively small distance every antenna works the same so far as ratio of magnetic to electric fields!
3.) Directivity, or the antenna pattern, can reduce noise. An antenna does this by being more sensitive in the direction or polarization of desired signals, and less sensitive in the direction or at the polarization of noise.
With any low-height receiving antenna, like an EWE, K9AY, loop, or Beverage, the antenna responds to vertically polarized signals! Even a long, low, horizontal wire, like a Beverage, is a vertically polarized receiving antenna.
Keep all of this in mind, as you look at antenna choices.
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