Dave, it really depends what we call "power amplification", and that's where the confusion came up.
What seems to confuse the OP is that antennas as passive devices obviously can't amplify power. If we feed 1W into a dipole, the total radiated power is 1W. If we feed 1W into an antenna with 20dB gain, the total radiated power is also 1W. No amplification of the total radiated power, of course.
So where's the gain? A directional antenna directs more power into a specific direction, and then we have "gain" in that direction, and at the same time we have "loss" in other directions. There is no conflict between this antenna gain (in one direction) and the constant radiated power (integrated over all directions) requirement.
The gain reference for Gt and Gr in the Friis equation is the isotropic radiator.