Virtex4 software reset problem

library ieee; 
use ieee.std_logic_1164.all; 
use ieee.std_logic_arith.all; 
use ieee.std_logic_unsigned.all; 

entity multiplier is 
  port( 
    clk : in std_logic; 
        rst : in std_logic; 
    a   : in std_logic_vector(15 downto 0); 
    b   : in std_logic_vector(15 downto 0); 
    p   : out std_logic_vector(31 downto 0) 
  ); 
end multiplier; 

architecture IMP of multiplier is 

begin 
  process (clk, rst) 
  begin 
        if(rst = '1') then 
                p <= B"10101010101010101010101010101010"; 
    elsif (clk'event and clk = '1') then 
      p <= unsigned(a) * unsigned(b); 
    end if; 
  end process; 
end IMP;

#include "xmk.h" 
#include "sys/init.h" 
#include "platform.h" 
#include "xparameters.h" 
#include "xbasic_types.h" 
#include "xstatus.h" 
#include "testplb_02.h" 
#include <stdio.h> 

Xuint32 *baseaddr_p = (Xuint32 *)XPAR_TESTPLB_02_0_BASEADDR; 

int main() 
{ 
        Xuint32 baseaddr; 
        Xuint32 DataIN = 0; 
        Xuint32 DataOUT = 0; 

    init_platform(); 

        // Check that the peripheral exists 
        XASSERT_NONVOID(baseaddr_p != XNULL); 
        baseaddr = (Xuint32) baseaddr_p; 

        TESTPLB_02_mReset(baseaddr); 

        // Reset read and write packet FIFOs to initial state 
        TESTPLB_02_mResetWriteFIFO(baseaddr); 
        TESTPLB_02_mResetReadFIFO(baseaddr); 


        DataOUT = TESTPLB_02_mReadFromFIFO(baseaddr, 0); 
//************************************** 
// DataOUT is 0, where as it should be B"101010...." as in the reset. 
// So in a nut shell, FPGA doesnot reset correctly. 
// Rest of the code works fine. 
//*************************************** 
        DataIN = 131074;                //2*2 
        TESTPLB_02_mWriteToFIFO(baseaddr, 0, DataIN); 

        DataOUT = TESTPLB_02_mReadFromFIFO(baseaddr, 0); 

        if(DataOUT != 4) 
        { 
                DataOUT = DataOUT; 
        } 

        DataIN = 327685;                //5*5 
        TESTPLB_02_mWriteToFIFO(baseaddr, 0, DataIN); 

        DataOUT = TESTPLB_02_mReadFromFIFO(baseaddr, 0); 

        if(DataOUT != 25) 
        { 
                DataOUT = DataOUT; 
        } 

        DataIN = 524296;                //8*8 
        TESTPLB_02_mWriteToFIFO(baseaddr, 0, DataIN); 

        DataOUT = TESTPLB_02_mReadFromFIFO(baseaddr, 0); 

        if(DataOUT != 64) 
        { 
                DataOUT = DataOUT; 
        } 

        DataIN = 524295;                //7*8 
        TESTPLB_02_mWriteToFIFO(baseaddr, 0, DataIN); 

        DataOUT = TESTPLB_02_mReadFromFIFO(baseaddr, 0); 

        if(DataOUT != 56) 
        { 
                DataOUT = DataOUT; 
        } 


        // Stay in an infinite loop 
        while(1){ 
        } 


        // Reset the read and write FIFOs 
        TESTPLB_02_mResetWriteFIFO(baseaddr); 
        TESTPLB_02_mResetReadFIFO(baseaddr); 


    return 0; 
}