A wiper motor is ideal because it's designed for longterm operation.
You can also try one or more cassette motors, with pulleys/ gearing.
Also various lengths of levers, etc.
* Strings winding and unwinding around spools, etc. Limit switches are an obvious way to reverse direction.
* Install cams/ hinges, below/ inside toys. Or one large cam can drive a number of contraptions.
To slow down speed, use gearing or pulleys. It may be difficult to achieve smooth motion.