12 V being 12 V doesn't matter
the shunt regulator regulates the voltage at the 8.3V location
R2, R3 and R4 divide the 8.3V to 2.5 V at the reference input to the shunt regulator
change the 12V to something else and/or change R1 to something else,
you still get 8.3 V assuming you meet the minimum cathode current spec
i assume Cambridge Massachusetts, where its wetter than usual and static is not an issue as it usually is in winter.
i don't think ESD is the issue
you may have overheated something repeatedly
the burnt up solder resist may be providing a parallel resistance to a resistor, thereby
changing the feedback, which changes the cathode voltage so the reference voltage is correct
get some alcohol wipes at the drug store and clean the board carefully
be sure the alcohol dries and there are no stray pieces of the wipe
before turning is on again