I think you are confusing several aspects of RF transmission and signal modulation. Every signal sent on an antenna needs a base carrier frequency. If you turn on the transmitter and run 100 MHz constantly, you will receive a signal, but it will always be on ("1" or high). To send information, you need to modulate, or change, that carrier relative to the information you want to send.
There are many (and complex) methods of modulation. For now, we'll take the Morse-code with a flashlight example. When the light is off (carrier is off), you receive no data. When the light is on for a short time, you get a "dot". When the light is on for a longer time, you get a "dah" or dash. So, the example everyone knows is SOS: ...---... (three short bursts, three long bursts, three short bursts). That would be an example of on-off keying, or OOK modulation. On the old telegraph systems, when the operator tapped the "key", the guy on the other end of the wire would hear a tone. Hold the key down for a short time, you hear a short tone... "dot". Hold the key a long time, get a long tone... "dah" or a dash. Now you could send any letter in the alphabet using that encoding/modulation method. You can do the same thing using an RF carrier. Assume you have a transmitter that runs at 100 MHz. If you key it on, it transmits. When you key it off, it's silent. Using the key, you could now send radio "pulses" through the airwaves, instead of electrical pulses down a wire, to send your Morse-encoded data.
Things get really complex from here, but that is a fundamental basis for sending signals. You need a medium (air or a wire, in our examples), a carrier (light waves, electricity, or a radio frequency), and a way to modulate that carrier signal (a key or switch).
The comment about attenuation increasing with frequency is related to transmission in air, as opposed to freespace (a vacuum). Since air contains water droplets, higher frequencies are more easily absorbed by the suspended water, thus allowing less energy to reach the destination. In freespace there is nothing to absorb the signal (its a vacuum), so it doesn't attenuate more or less versus frequency... it doesn't attenuate at all due to the medium, only because of the energy spreading out as it travels further away from the source.