The only reason for using Iav is for its magnetic effect. So if you get a 0-1 A ammeter and apply a fullwave rectified current wave form, which measured 1 amp peak, it would read .63A (mean of the sinewave). Because the mean current is a useless term, the ammeter is calibrated for the more useful RMS value which is .707, and corresponds to the heating effect of a .707 A DC current. The ratio .707/.63 is called the form factor and is 1.11 for a sinewave. You have to be clear in your mind when the RMS value flows. For things like analogue TV transmission it can get complicated as the peak transmitter power is only there during the sync pulses, the power then drops to lower value during line blanking, then drops again during the active TV line period. So to find out what the real power handling of the aerial equipment is takes a bit of calculating!
Frank