its so on each phase, each coil gets the same field at the same time. If the magnets are at a different angle on every coil, some coils will get an increasing voltage while others a decreasing voltage, so when you add all the voltages up they will not be the maximum possible. For an example, suppose you look at the instant coil1 is getting +2V (maximum output), if all the coils were getting the same voltage the output would be 7 X 2 = 14V. Now if the magnet for coil2 is displaced , coil2 might get 1.8V, again, coil3, 1.6V, then coil4, 1.4V, coil5 1.2V, coil6 1.1V and finally coil7 1.0V. These voltages do not add up to 14V. when the magnets have rotated a bit more so coil2 is on 2V, all the other would have an increased output, BUT coil1 will be decreasing.