HI,
because in most cases it is. .. and one wants it this way.
For sure you can create a different path as return.
Basically you need to understand:
* current flows in a loop
* you have to differentiate between
+ low frequency signals (DC, only ohmic resistance counts) and
+ high frequency signals (HF, like the edge of a signal, where impedance counts)
Problems caused by the (return) path for DC: voltage drop, Ground bounce, heating
Problems caused by the (return) path for HF: characteristic impedance jumps, signal distortion, ringing, delay time (until stable), echoing, EMI, EMC...
But this is not a question that can be easily discussed as text.
--> You talk about PCB, so show an example of your PCB and tell which signal you want to talk about. Also we need to know the characteristics, voltage current, waveform of your signal.
Klaus