If you only use the coupler to inject noise to your receiver, then you must know the noise power or temperature injected.
To measure receiver NF, if you use the Y-factor method , you need two known noise temperature levels gradually introduce to receiver input. One of those levels is selected to be the ambient temperature, the other can be that coupled by the coupler.
Your noise source has it ENR, excess noise ratio. It is the ratio , often in dB, how much the noise source exceeds the ambient temperature. Many noise sources have 13...15 dB ENR. YOu can apply it directly to the receiver, or attenuated, e.g. by a coupler. Then the ENR injected to receiver input is reduced by its loss in dB.
If you intend to leave the coupler in receiver input, then you must add its insertion loss to noise figure, both in dB. Typica insertion loss of coaxial couplers is 2...4 dB.