Laser diode is only a single laser in open mode, it has its own beam divergence(specified in datasheets). when you turned on the total power is spread to total beam area, to 700mtrs range, the area will be so high as you cannot capture it.
In laser modules they use same diode and they place optics based on the beam divergence of the laser diode. Due to this the beam is pointed to single point of area. With the help of this you will able get a beam of pointed at 700mtrs range.