Well first you can't define the absolute SNR of a coil, because SNR is a property of a signal, not a piece of hardware. What you can measure are figures of merit for the coil/phantom setup which will be proportional to the SNR. One of the simplest FOMs is B1 power efficiency, in which you inject current into the coil to transmit a B1 into the phantom and measure the B1+ and B1- (as functions of space) and the total power absorbed at the coil terminals (in watts). The ratio of B1 to the square root of power is a figure of merit for coil sensitivity, and thus SNR. Using B1- gives receive sensitivity, using B1+ gives transmit sensitivity. It's still not a measurement of SNR, but it is a common figure of merit for comparing the sensitivity of coils.