Lower frequency will require larger filter. With MOSFETs you can use frequencies as high as 200kHz. 25kHz is a good starting point.
Leave apart cutoff frequency, etc etc. Here's a logical and simple way, consider the following....
1. calculate the current at 10W load.
2. Calculate the resistance of the load at 10W.
3. Let the inductor be L, then the time constant it L/R
4. The drop in inductor current in a time interval DT is, DI = Io*(L/R)*DT, where Io is the initial current through inductor. (you may verify this by differentiation, assuming that the time constant L/R >> DT)
5. If the inductor was not there, the current across the load would fall to zero as soon as the input becomes zero. With the inductor, the current will not fall suddenly to zero, but will be governed by the above equation.
6. DI is nothing but the ripple current. So assuming you want your ripple not to exceed 10% of the load current, the above equation becomes:
0.1*Io = Io*(L/R)*DT
From the above, find the value of L. (DT = 1/F)
7. For your design, I think the value should be approx 1mH.
If you have doubts till here, ask. The capacitor is optional, will discuss about it when it is clear to u till here.