yes it appears that you want to connect a negative voltage to pin 3, and set it up so 75 mA is flowing. I would consider a series current limiting resistor or a current source as the supply of the DC voltage. I would also make sure there were some microwave quality capacitors from pin 3 to ground.
In a fancy setup, you would use the internal photodetector and an analog feedback loop to vary the DC current up or down a little to keep the laser light output power constant.
Also note that there is a thermoelectric cooler inside the box. You probably want to power that sucker up too to keep the diode from overheating.
SMA connector is most likely a DC blocked input.
How they do the broadband match? Maybe there is an internal driver? Maybe a series 47 ohm resistor? Looks good to me.
The light output is infrared, so you will not be able to see it when it is on.