" If i want to drive the load only when the wind turbine is rotating." The only sort of loads you could use are non fan heaters, electroplating set ups, err, I can't think of anything else. You can not run anything with a motor in it. The reason is that the wind can go from 0 -> 20 MPH and back to 0 in two seconds, so your turbine output will go from 0V to 230V and back to 0V in three seconds.
You can use "ordinary" batteries but if discharged to less then 60% they will have a short life. I would seek advice by others who have done this sort of thing by Googling "wind turbine ".
Frank