Perhaps you might start with knowing the technology available to you: 2D or 3D?, Substrate or MMIC?, etc.
Next you have to decide on the centre frequency, amount of bandwidth needed, and the amount of coupling.
Once you have decided on these factors, you can start thinking of the type of coupler that fits your bill: backward wave, hybrids, lange, slots, broadside, etc. You can do a simulation study with the various models available in AWR. Avoid EM simulations if time is a big factor!