I don't think the LED package is an issue, at least as far as PCB layout is concerned, it's the light distribution that matters.
If you design backwards from the desired outside radiation pattern you should be able to come up with something that allows numerous internal LED placings to give roughly the same output. Doing so would allow the use of a common optic lens when the internal PCB and LED design changes. I'm thinking along the lines of an optic with narrow prismatic pattern on the inside that deflects light mostly from the middle to the sides. I'm assuming this is for street lighting where the pattern would be along the length of the street with a little radiating 'forward' to fill in the other side. A common lens design let you change the light source at lowest cost with little effect visible form the outside.
We have a problem with LED street lighting in my village at the moment. They appear to have two blocks of seven LEDs in them, presumably these blocks could be used individually or grouped for more output. The arrangement is two rows of three and one extra in the middle on one side. The light dispersion is very poor, so much so that they cast multiple shadows, one from each LED if something passes before them. Where there are trees nearby (and I'm in Snowdonia where there are a lot of trees!) each branch casts its own shadow and the whole scene animates when they sway in the wind. With the old LP sodium lighting it wasn't a problem but now it makes it difficult to see the street layout, particularly to pedestrians who have no headlights of course, as the ground appears to be constantly moving. Each branch casts seven individual shadows that interact depending on which LED they obscure.
Brian.