How do you convince OEM buyers which supply is better on metrics?
Cost vs Performance vs size vs reliability for high volume benign consumer environments.
cents per Watt? vs % overshoot vs % ripple vs tolerances vs??
From my past experience in the 80's & 90's, Engineering would try to qualify 2 of the suppliers for performance and test all of the 30 pages of specs to and beyond limits then allow changes to comply with all environmental limits and perform 20 unit elevated temp. power cycling MTBF tests. Then if they passed DVT tests to get qualified, purchasing would negotiate for best price and delivery. These were the likes of Hammond, Brown, Lambda, Shindengen, PowerOne and Fujitsu.